Cannonball | 2023
Essential Message & Background:
Famous Footwear was looking for a concept that could be easily connected from retail to publication to social to video, and which could be applied to their peak seasons of back-to-school and holiday shopping. They wanted to speak to 'Christina,' their target customer, a savvy, stylish mom who wants their family fashionable, but at a good deal.
We’re making “your stylish & savvy friend” synonymous with the Famous Footwear brand, working with a team of real moms with a real voice and turning their influencer content into a 360-degree brand campaign. We are elevating existing influencer efforts, helping Christina and her family step into their unique joy every season at Famous Footwear. This concept revolves around the idea of a "Famous Find" and is very influencer-quote driven paired with elevated photography of both the influencer and the different shoes.
Emily Mollet, Art Director
Grace Hunt, Copywriter
Travis Ulmer, Creative Director
An example of an interactive in-store display, using existing store wood wall