Outlaw Snax photoshoot behind-the-scenes
Product & in-store branding; social media asset development; photoshoot direction
Cannonball | 2021-2023
Essential Message & Background:
Outlaw Snax is a developing chip brand, differentiating itself with its powerful flavors and quality chip strength. The client wants to speak to a younger demographic with its visual branding, with a strong adventurous tone a la Guardians of the Galaxy.
Develop a social media presence, in-store branding and display, and direct a product photoshoot showcasing different usage cases
To create a brand that looks, sounds and tastes like nothing else in the market (or the galaxy), bolder is better. Enter: the black bag. Outlaw Snax stands out on the shelf thanks to the use of the black bag and characters. In-store displays, such as pallet and cardboard shelf formats, also take advantage of the striking black color, and the unique character illustrations to draw customers in.
The social media presence is a combination of product post, witty customer engagement posts, and character-personality posts. This gives Outlaw Snax a bold persona within the chip market, and stands out in the feed. Check out the Instagram feed here.
Looking at the production timeline alone, you'd think we went from overlooking canyons in the morning, to taking a snack break during a pick-up basketball game, and jumped on a kayak that afternoon. Due to budgetary restraints, we decided on a unique form of shoot that took advantage of digital screens and foreground models. From developing a variety of scenes to showcase the chips, to partnering with Bruton Stroube for production, to scrolling through hand model portfolios and sourcing stock photography, the direction of this shoot was a lot of fun and allowed us to show how our chips are delicious in any scenario.
Emily Mollet, Art Director
Caroline Apel, Copywriter
Jean Farrell, Production
Matt Collins, Creative Director
Travis Ulmer, Creative Director
Adventuring with Outlaw Snax