Casino Relocation + Reopening Branding
Cannonball | 2023
Essential Message & Background:
Treasure Chest Casino is moving, from its current space on a riverboat into a brand-new facility ON DRY LAND! They were looking for a design to convey that all the best things from the boat will be in the new building, plus some new exciting things as well.
The client was looking for 3 phases of this campaign, a Teaser phase, a Now Open phase, and an Operating phase. Assets would include duratran boards in both the boat and the new building, outdoor boards, and :30 and :15 second spots.
This concept takes a dual photography approach, with a more macro shot combined with a situational shot. It follows the pattern of "Your Treasure, Our Pleasure." It showcases what you, the consumer, loves, and how we, the casino, are here to serve you.
Emily Mollet, Art Director
Doug Outman, Copywriter
Jean Farrell, Production
Tony McCue, Creative Director